Eff the RECESSion...Yoko D Closing

Hasn't this RECESSion gone on long enough? I was shocked to get this in my email today:

"Sayonara and Au Revoir, Yoko Devereaux

Menswear brand Yoko Devereaux is ceasing operations after the announcement that parent company (Wing Son Garments / WS & Company) has been forced – from internal financial issues – to withdraw funding.

Andy Salzer, founder, and creative director, delivered a brand that reflected the evolving culture in which the brand lived.

On the day that Andy Salzer learned that Yoko Devereaux would be closing its doors, he realized that he had two images hanging – the only ones - in the store – "One of Farah Fawcett (the framed bikini poster) and one of Michael Jackson (a giant detail of him off the cover of 'Thriller'). I received the call about funding at the same time that the news broke that they had passed away. It felt like a sign of closure."

Yoko Devereaux launched in 2000 as a t-shirt brand and slowly evolved into a full menswear brand known and coveted by downtown creatives.

Over the last ten years, Yoko Devereaux has sold in its flagship Williamsburg store, and globally in more than 30 countries.

More recently, the brand launched an exclusive diffusion line "Yoko D" available exclusively at Urban Outfitters.

** Yoko Devereaux begins its liquidation sale ONLINE [www.yokod.com] on Monday 29th June 2009.

** The IN-STORE liquidation sale – a 2 day farewell to the brand - will take place between Tuesday 30th June and Thursday 2nd July. Prices start at $5 for t-shirts, $20 for wovens and cardigans, and $40 for all outerwear. The hours will be extended for this 2 day period (8am to 9pm).

The sale will continue Monday 6th July to Friday 10th July from 12 noon to 7pm.

Come and help us say goodbye to Yoko Devereaux."

Store Location:

Yoko Devereaux
338 Broadway
Williamsburg / Brooklyn

www.yokod.com

I am terrified for the future of more young fashion houses like Yoko D.  When will it end?  

Until then, :( :( :(

Chay$